Job Description
Job Title: Senior Regional Social Manager
Location: Metro Detroit
Requirement: This position requires a Video Cover Letter be emailed to Marketing@discreplay.com - no applicants without this will move to the interview process. Camera presence, how you hook and who you are on screen is a large portion of this position.
Compensation: $45k-$60k/year based on experience (Cover Letter Video Quality - show us what you're made of :)).
Position Overview: Disc Replay is seeking a creative, energetic, and highly organized
Senior Regional Social Manager to lead the execution of our
national social media presence while also supporting
local store content . This role will manage Disc Replay's national social accounts across platforms including
Facebook, Instagram, TikTok, and YouTube , while also producing content for select individual store locations and collaborating with other Regional Social Media Managers to ensure a
consistent, cohesive brand ecosystem across all markets.
The ideal candidate is a skilled
content creator, social media guru, and on-camera personality who thrives in a fast-paced retail environment and has a passion for gaming, collectibles, and pop culture.
Key Responsibilities: National Account Management - Plan, create, and post engaging content for Disc Replay's national social media channels (Meta, TikTok, YouTube Shorts).
- Develop and maintain a strategic content calendar tied to marketing campaigns, seasonal events, and store promotions.
- Serve as an on-camera personality for brand videos, product spotlights, and social content when appropriate.
Local Store Content Production - Create content for select individual store locations to support local marketing efforts, promotions, and events.
- Capture in-store video/photo content
Cross-Team Collaboration - Collaborate with the Regional Social Media Managers to guide content creation for other stores and ensure alignment with the national brand strategy.
- Share best practices, content ideas, and template assets to maintain a consistent look, tone, and feel across all locations.
Community Engagement - Monitor and respond to comments, DMs, and brand mentions across national and local accounts.
- Foster an inclusive and engaging social media community that reflects Disc Replay's values and personality.
Performance Tracking - Track and report on key social metrics (engagement, reach, follower growth) for both national and local campaigns.
- Offer insights and recommendations for content optimization.
Qualifications: - 3-5 years of social media management experience, preferably in retail, gaming, entertainment, or lifestyle brands
- Strong video production, editing, and storytelling skills (Reels, TikTok, YouTube Shorts)
- Comfortable and confident appearing on-camera and representing the brand in a public-facing role
- Working knowledge of social media management tools (e.g., Meta Business Suite, Sprout, etc.)
- Strong collaboration and communication skills to work across multiple store teams and leadership levels
- Passion for gaming, pop culture, collectibles, or retro media is highly preferred
- Basic graphic design skills (Canva, Adobe Suite) are a plus
Success in This Role Means: - Consistent growth in engagement and followers across both national and local social channels
- Strong pipeline of high-quality, brand-aligned video and photo content
- A connected and consistent social media presence across all Disc Replay store locations
- Increased store traffic and brand awareness driven by social media initiatives
Work schedule - 8 hour shift
- On call
- Weekend availability
Supplemental pay Benefits - Flexible schedule
- Paid time off
- 401(k)
- Referral program
- Employee discount
- Paid training
Flexible work from home options available.
Job Tags
Seasonal work, Local area, Remote work, Flexible hours, Shift work, Weekend work